Myself!
Techpost 3 – Google’s Future
“Google will have power next to God”
Simon Fraser University
Tech114 – Techpost3
Elvin Cheung Kam Yiu
July, 27th, 2009
Long live the king! Google is truly the king of online search and internet marketing industry. Someone has said that, it’s only when the tide is out you come to know who was swimming naked, likewise the current financial turmoil has seen fall of giants, corporate empires like Lehman Brothers, Merrill Lynch, AIG etc. were destroyed within matter of months. But among these companies Google Inc. is standing proudly like king of the corporate jungle. The company is writing new laws of business success and innovation. Google maps, Orkut, Chrome, Google Docs, YouTube etc. are some of the jewels in its crown. This paper is a thorough analysis about prediction of Search Engines primarily Google’s future. I will divide the paper into three main parts, namely – Google milestones points in the year 2015 and 2020, and finally after forming a logical connection in-between the above two we will forecast the future of Google in the year 2029.
We have witnessed an impressive development of search technologies during the last decade. Although the search is getting innovative and user friendly, it should be noted that the old fashioned test search we learned to love with 1990’s is still around. We can see Google search results on white web pages, HTML style, and people continue to click on ads. The contemporary search engines like Google, Yahoo! and Ask are still around, and the only major newcomers on the map are Scandinavian Balder.com and Chinese Baidu, which offers keyword-based search facilities (Susanne Koch, http://www.pandia.com, 2007).
First Milestone: 2015
By 2015 MSN search or Window search will not be around. It’s a real possibility for Microsoft to buy Yahoo! and making it a subset of Windows Live, while keeping the Yahoo! search technology such as Inktomi and AlltheWeb. The engineers and researchers from Microsoft found a new home where there was more room for creativity than in the Microsoft mastodon (encarta.msn.com), and together the two teams managed to face some of the major problems search engines where facing those days: the size of the Web and the horrible amount of search engine spam (from web3.wordpress.com/2009/06/17, 2009).
By this time the search engine market will be more collaborated. Only the major players, Google and Microsoft, will rule the technology arena, in addition to some new and innovative companies. There will be a drastic improvement in the technology. Web 3.0 or semantic Web will rule the internet world. Search engines will not wait to be asked – they will be capable of tracking the conversation and providing with personalized search results (Ray Kurzweil, 2006). Search engines will run on semantic web, which will be more robust, reliable and extremely powerful in comparison with the normal web solutions.
Second Milestone: 2020
Till 2020 the future of search engines will become 3-Dimensional. People will be able to look their search with the help of 3-D components. It will be like is someone is searching for a colored television then his search result on Google will provide a 3-D live experience of touch and feel (from perspectives.3ds.com, 2009). Also most of the people will access internet from their mobile phones or other portable device. By this time the company will have 150,000 servers and counting (Larry Page, 2006) –that will enable it to do just about anything it wants with the Web. Google will primarily target the mobile search engine market to expand its business; there will also be freely available Google operating system, which will be based on open source technology. Also there is a possibility that Google search will be completely replaced with Google Brain, in the year 2020 (googlewatch.com); people won’t search the web anymore. They will talk with Google Search Engine that is what Google Brain is all about (from Googleblogs.com, 2009). Google Brain Search uses CADIE technology to index your brain, thus improving the speed and accuracy of memory retrieval. Some of the features of Google Brain are faster and more accurate memory retrieval, is brainwave detection such as putting the phone to your forehead and thinks your query, and eliminate tip of the tongue syndrome
Third Milestone: 2029
In 2005 at Googolplex, the famous historian George Dyson was told by an engineer that they are not scanning all books to be read by people in fact they are scanning them to be read by an AI. And we could construct a machine that is more intelligent than we can understand. This era will be ruled by artificial intelligence. Robots and android will be used to do all the mechanical work. This age will also be the performance will be measured in terms of fast and efficient search responses. During a interview in 2005, Technologists like Ray Kurzweil suggested that Strong AI which is an intelligent program capable of upgrading its own code would emerge from Google-like data mining rather than a robotics lab.
By this time Google would have finished digitizing and indexing every book, article, movie, TV show, and song ever created. This will be the time when humans will be imbedded with a smart chip and Google will be capable of telling the IP address, and GPS location of every wireless chip (from blogs.csmonitor.com/scitechblog/webtech, 2007). Privacy will become a cliché, and information will be freely available to everyone. For example, if a man lost is cat, then he can search for her exact location with the help of Google engine. Google will have power which will be next to God’s.
It is very hard to predict the future. Now a day’s things are changing so quickly that it is almost impossible to predict anything with accuracy. But one thing is for sure, whatever the future holds for Google and search engine technology, the trust will end up being stranger than fiction. The future will be bright and fast. Technology will make life easy for everyone. Google’s will face tough competition from new startups which can come up with new innovative technology which has the potential to revolutionize the search market. In order to maintain its competitive edge, Google has to update and renovate itself on a regular basis.
REFERENCES
Taylor Chris (2006). “Imagining the Google Future”. Referenced 20 July, 2009, from http://money.cnn.com/magazines/business2/business2_archive/2006/01/01/8368125/index.htm
GoogleBlogs (2009). “Google Brain”. Referenced 20 July, 2009, from http://www.askchiefonline.com/google-brain-video-google-in-2020
Hen (2009). “Open Source 2020: An Alternative Future”. Referenced 22 July, from http://blog.generationjava.com/roller/bayard/entry/open-source-2020-an-alternative-future
Techpost #2 – Google (History)
Tech 114 – Tech Post #2
Elvin Cheung Kam Yiu
301087482 kyc25
Summary
This paper is a brief analysis of search engine technology, particularly Google. We will look at this technology from a historical perspective. This analysis will include discussion about the precedents of search engine technology, its current status and future predictions. In order to present this study as a comparative analysis, I have divided it into three historical time periods, namely Pre-industrial Period, Industrial Period and Post-industrial Period. The basic aim of this analysis is to study the changes related with search engine technology over the period and how it has affected the society as a whole. It is to be noted that throughout the paper Google will be synonyms to search engine technology.
Introduction
It has rightly been said that information is power. It gives the power to make changes, and it also plays an important role is assisting the ability to take decisions. But it is not easy to find the right kind of information at the right time; this is where the concept of search engines came into picture. A search engine is a remotely available program that lets you do keyword searches for information on the Internet. There are several types of search engine the search may cover titles of documents, URLs, headers, or the full text (Google Dictionary). But just because search engines use internet as their platform does not lessens the contribution of earlier search approaches.
Pre-Industrial Period (up to 1765 A.D.)
The first or pre-industrial phase was a very long period of equilibrium when information flow was limited by simple tools and weak machines. This was a period where scientific experiments were not common and religious thoughts and beliefs dominated the scenario. Information search and flow was mainly confined to libraries and hard bound journals. The books and research papers of this period have references, which can be thinking of as links going out. People can track the source of original information by tracking these references. The first legal use of article-references was seen in court cases. In order to you a trusted reference, people used to take help of “The Citation Index”, which inverts the database of links and was able to find out which paper was referenced more frequently by other researchers while writing their paper. This idea which was relatively new at that time was developed by legal professions of countries which followed common law, like United States and England, in order to note and keep track of reported judicial decisions. One such example of such Index in USA is “Shepard’s Citations”. All the referenced cases were referred, affirmed, overruled or criticized by a legal citer. If a particular case if followed, then it will become as a “Leading Case” and was more frequently cited. Apart from covering judicial decision Shepard’s Citations also covered law review articles.
Industrial Period (18th and the early 19th centuries)
The second or industrial phase was very short period of non-equilibrium that ignited with explosive force when powerful new machines temporarily lifted all limits to growth. This period was dominated by innovation in manufacturing industry which was started with the invention of steam engine, which in turn made a big contribution in speeding up the flow of information. Apart from searching and tracking the source of information from books and articles, Encyclopedia and Britannica were used to search for any related information. Search was fragmented and mainly confined to the reach of elite or scholar class. With the advancement and ease of travel, people also used educational tours to visit different countries and places to track the source of information. Until this period the search technology was confined to legal and scientific environment with little or no use by common public.
Post-Industrial Period (19th century – Till date)
As early as 1956, “white-collar” workers had outnumbered “blue-collar” workers, marking the passage from an industrial to a “postindustrial” era. This is the period where High-technology industries like aerospace, biological engineering, and especially electronics and computers defined the business frontier. The world became truly globalized and the hunger for information grew like never before. Computers played a very important role in revolutionizing the flow of information. The Internet and World-Wide Web (post 1991) are the greatest telecommunication of post-industrial period.. People begin to use internet to search for digitized information. It was very quick, easy and efficient. But the search options were still fragmented and lacked semantics. It was quite troublesome to get specific information on a particular topic. But this changed in 1996 when Larry Page and Sergey Brin developed a reliable and efficient online search engine named Google. Google indexed web pages were based on a formula that could produce improved results based on different formulas, including a way that could produce rank-wise search results depending upon the relevance to the searched topic, and the frequency by which the page was seen on other search. It worked on “SEO” or search engine optimization, which used web-spiders and crawlers to make search more comprehensive.
Conclusion
At present Google is dominating the search engine market, but there is tough competition from other players in the industry. The future will be dominated by the technologies which are capable of providing search on mobile-platform; bioinformatics search options which are based on emotional understanding on machines. Larry Page, one of the founders of Google, once said that Google’s toughest competition are small innovative startups , which can come up with new and improved search technique with the potential to conquer the market. Google is expanding its services by diversifying its services. It is providing an email service ‘Gmail’, a social community named as ‘Orkut’, a software application for organizing and editing digital photos ‘Picasa’, facility to view maps and other imagery captured directly from the satellites ‘Google Maps’ etc. It will be an interesting battle in the virtual market, which in the end will be beneficial not only for the customers but also for industry as a whole.
References
Duncan, C. Richard (1996). “The Olduvai Theory: Sliding Towards a Post Industrial Stone Age”. Referenced 5 July, 2009, from
Macgregor, Douglas A. (2001).“Resurrecting transformation for the post-industrial era”. Referenced 5 July, 2009, from
http://www.accessmylibrary.com/coms2/summary_0286-3330925_ITM
Shannon Ross (2007). “The History of the Net”. Referenced 5 July, 2009, from
http://www.yourhtmlsource.com/starthere/historyofthenet.html
NowPublic Assignemtn Week 8
http://my.nowpublic.com/tech-biz/nvidia-launch-directx-11-2009
Nvidia has annouced that they will be the first one to launch DirectX11. This will be one shocking news for all the hardcore gamers! Both Nvidia and ATI promised that DirectX will launch in Q4 2009. However, their competitive ATI may launch the DirectX11 few months before Nvidia. We will see who will win the race. With the attached youtube video, we will see how powerful DirectX11 is
People nowadays may not know how important Directx is. Directx is a collections of application programming interface (API). This set of development libraries for high performance games allows software developers direct access to the low-level functions of PC peripherals. Also, it consists two APIs, DirectDraw and Direct3D.
- DirectDraw – DirectDraw allows access to the bits on the video card and helps drawing raster graphics. DirectDraw comes with the ability to store surfaces directly on the video card thus providing some amazingly fast blits.
- Direct3D (D3D) – Direct3D allows drawing 3D graphics primitives. D3D has two main modes – Retained Mode and Immediate Mode. Retained Mode is a low level API in which the application retains the graphics data. Immediate Mode is also a low level API, but it helps the application to explicitly streams the data out to an execute buffer.
Directx is a important API that gamers can not live without, with the advanced tecnology nowadays, Directx can develop much better and faster than ever.
Source:
http://www.fudzilla.com/content/view/14350/1/
Elvin Cheung Kam Yiu
Tech 114 (301087482) Kyc25
22th June, 2009
Crowd Power is one of the great powers that cannot be generating by electricity. When there are people gathering in a group, crowd power will be form. In week 7, we have succeeded in gathering all the information in a wiki and share the information and ideas to each other. Our group member works effectively because we can research the information at the same time and put the information to the wiki.
By sharing the information at the same place and time, the wiki provide us a lot of benefits such as transferring information to each other instantly through wiki. Whenever one refreshes the wiki site, there will be new information or comments comes up and users can reply according to the source or information provided.
However there were limitations during our collective project. When we were doing a topic, chances that each of us would find the same sources and examples were high. It was very time consuming to do another research again when someone has already done it. Also, each of us may also have different point of views and it was very difficult for us to overcome this challenge by having only one idea.
Difference between teamwork and hierarchy is teamwork always produce more ideas and information. When there are a group of people doing one topic, there will be different of voices and ideas. However it will be really hard to get the information arrange since there were too much to organize. On the other hand, when I am working by myself, there may not be too many ideas or information but the information will be well organized since I will be only doing my own section of information. To give the best performance during teamwork, all the group members should understand the materials that they will be doing the research on. Also, the main topic has to be dividing into different sections so members can work on their own without having confusing. If everyone do their section well and organize, teamwork in a wiki will be a success.
CROWD SOURCING
TechPost #1 Google
Google Technology
Millions of people use Google daily to satisfy their wants, needs, fears, and obsessions. Google, an online service that most users in the world use, has transformed into a successful and growing business. There is a lot of unorganized information on the internet and Google is the service that kicks in and helps storing them in a network database. Whenever one searches for an item that matches the item in the database, Google will show a list of related items and provide links to direct to the topic. This service is very user friendly and very easy to use.
Google has had massive affects on all aspects of human beings’ lives. Over the past ten years Google has developed as the dominant site for searching the web and finding what people need. The number of searches it handles has grown astronomically. In 1998, Google reported that it handled 10,000 searches a day. Google does not share those numbers publicly, but research group score estimates that Google hosted 235 million searches in one year.
The technology is considered a big change. Google’s technology has emerged from a series of continuous improvements. It has been able to achieve over its competitors because of its technology being Developed and Adaptive. The following points can be listed under it: Google’s use of item or “white box” hardware in its data centers is a hint of Google’s hacker ethos. Google technology represents a building block approach to large-scale systems. Its computational framework delivers amazing performance from low-cost hardware. Google has taken programming ideas form a number of sources and its technology is actually a product of fusion. The mantra of Google is, “Cheap Hardware and Smart Software”.
Google Search is fast with most results coming back to the user in less than one second. The life span of a Google normally lasts less than a second, yet involves a number of different steps that must be completed before results can be delivered to a person seeking information. The Effects of this Technology is that people are able to save time on going to libraries and reading rooms to find information on any issues. Google is one massive library, which can be accessed by sitting at home or anywhere that has internet connections.” Google recently launched Earth Outreach as part of an effort to provide non-profit and public benefit organizations the knowledge and resources they need to reach hearts and minds in the ongoing struggle to raise awareness about global warming and climate change.“(Alternative Energy, 2008). It has enabled people to connect to each other through its social networking ability. People have been able to reunite with their school and college friends, even after ten to forty years. Performing two Google searches from a desktop computer can generate about the same amount of carbon dioxide as boiling a kettle for a cup of tea, according to a new research. Google is secretive about its energy consumption and carbon footprint. It also refuses to divulge the locations of its data centre. However, with more than 200m internet searches estimated globally daily, the electricity consumption and greenhouse gas emissions caused by computers and the internet are provoking concern. A recent report by Gartner, the industry analyst, said that “the global IT industry generated as much greenhouse gas as the world’s airlines – about 2% of global CO2 emissions” (Gartner, 2006). “Data centre are among the most energy-intensive facilities imaginable,” (Evan Mills, 2007) a scientist at the Lawrence Berkeley National Laboratory in California. Banks of servers storing billions of web pages require power.
The API is a tool that allows third parties developer to develop applications and services on top of and with Google Analytics, extending its functionality much more user friendly, such as the IPhone nowadays. API enables others to create interesting applications for the device. Under the reference of Google, the students have stopped doing their assignments and look for quick and readymade work. People have stopped moving out of their homes and meeting their friends and family because of the availability of social networking options. This has weakened the family relationships and bonds. There is also very little physical activity because of the availability of everything online. This has led to an increased incident of obesity among the people. Google has been acting as a very efficient and transparent intermediary between the users and services. Google has brought a change in the political landscape of the world and particularly of America. Google also has blogs on various issues of social responsibility. Moreover, Google has emerged in a way, a one stop solution for all the problems of people. So, the technology has both negative and positive effects. The negative effects can be reversed by taking the unethical and unhealthy contents out of Google. Google needs to create awareness among the people about exercising and spending quality time with family and friends, etc. It should also make sure that people are not made handicapped, by providing everything they need at one place.
Nowadays Google has taken a big spot in the network. However, one of the Google biggest competitions is Facebook, and this is also the reason why Google wants to buy Facebook but Facebook refused their offer. Facebook is the biggest socialization network that gathers everyone information into one webpage. The most powerful function in Facebook is each other knows if they have the same friends. Also, there’s also an online chat in the webpage so people can communicate each other instantly. Also, once Facebook invent or developed a more advanced search engine that can search more accurate and relate results, then most people will only use Facebook as their homepage instead of Google. People will prefer to use and stay at one homepage all the time instead of going to other website to start their new search. Facebook will overcome Google if Google do not find a way to improve their webpage and Facebook will become a united webpage with combines of the most advanced social network and search engine. The war between Facebook and Google will begin.
Bibliography
Josh , Catone (June 19, 2007 ). Google the Vote. How Google is Changing the American Political Landscape, from http://www.readwriteweb.com/archives/googles_political_influence.php
Anthea Lipsett (29th February 2008 ). Education Guardian, . Inquiry into impact of Google on HE, from http://www.guardian.co.uk/education/2008/feb/29/highereducation.uk
Huw, Jones (2009 ). EU to Study Impact of Google. LONDON
Alternative Energy, (May 26th, 2008). Google Earth Shows the Effects of Global Warming. Retrieved June 8, 2009, Web site: http://www.alternative-energy-news.info/google-earth-effects-global-warming/
Hello Tech114 buddys
My name is Elvin Cheung and i am born in Hongkong.
I love Vancouver.
Elvin Cheung Kam Yiu Tech114 